Cookie Policy

Sprachzentrum Buenos Aires Online

Last updated: June 2025

1. What are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit our website. These cookies allow the website to remember your actions and preferences over a period of time, thus improving your browsing experience.

1.1 Types of Cookies by Function

• Technical cookies: Necessary for the website to function
• Personalization cookies: Allow us to remember your preferences
• Analytical cookies: Help us understand how you use our site
• Advertising cookies: Show relevant ads to you

1.2 Types of Cookies by Duration

• Session cookies: Deleted when you close your browser
• Persistent cookies: Remain until a specific date or until you delete them

1.3 Types of Cookies by Origin

• First-party cookies: Set by our domain (sprachzentrum.com.ar)
• Third-party cookies: Set by other domains (Google, Facebook, etc.)

2. What Cookies Do We Use?

2.1 Essential Technical Cookies

Purpose: Basic website and online store functionality
Legal basis: Legitimate interest (necessary for the requested service)
Consent: Not required (strictly necessary)

2.2 Functionality Cookies

Purpose: Improve user experience
Legal basis: User consent
Consent: Required (you can disable them)

2.3 Analytical Cookies - Google Analytics

Purpose: Web behavior analysis and site improvement
Legal basis: User consent
Consent: Required

Information collected:

• Pages visited and time spent
• Device and browser used
• Approximate geographic location (country/city)
• Traffic source (how you reached our site)
• Events and conversions

Provider: Google LLC
International transfer: United States with appropriate safeguards
More information: Google Privacy Policy

2.4 Advertising Cookies - Facebook Pixel

Purpose: Targeted marketing and remarketing on social media
Legal basis: User consent
Consent: Required

Information collected:

• Pages visited on our site
• Actions taken (enrollments, purchases)
• Device and browser
• Interactions with Facebook/Instagram ads

Provider: Meta Platforms (Facebook)
International transfer: United States with appropriate safeguards
More information: Facebook Data Policy

2.5 Educational Platform Cookies

Purpose: Moodle and Adobe Connect functionality
Legal basis: Educational contract execution
Consent: Implicit in service use

3. Cookie Management

3.1 Cookie Banner

When you access our website for the first time, an informative banner about cookie use will appear with the following options:

• "Accept all": Consent to the use of all cookies
• "Reject optional": Only accept essential technical cookies
• "Configure": Select which types of cookies you accept
• "More information": Link to this Cookie Policy

3.2 Configuration Panel

You can access the cookie configuration panel at any time:

Access:

• Link in website footer: "Cookie Settings"
• Direct URL: https://sprachzentrum.com.ar/cookies-configuration

Available options:

• ✅ Technical cookies: Always active (cannot be disabled)
• 🔄 Functionality cookies: Enable/Disable
• 📊 Analytical cookies: Enable/Disable
• 📢 Advertising cookies: Enable/Disable

3.3 Browser Settings

You can also manage cookies directly from your browser:

Google Chrome:

• Menu → Settings → Privacy and security → Cookies
• Select "Block third-party cookies" or configure specific sites

Mozilla Firefox:

• Menu → Settings → Privacy & Security
• Configure tracking protection level

Safari:

• Preferences → Privacy
• Configure "Block all cookies" according to your preference

Microsoft Edge:

• Menu → Settings → Cookies and site permissions
• Manage cookies and site data

3.4 Opt-out Tools

Google Analytics:

• Opt-out Add-on

Facebook:

• Ad Settings

4. Consent and Rights

4.1 Legal Basis for Processing

• Technical cookies: Legitimate interest (Art. 6.1.f GDPR)
• Optional cookies: Consent (Art. 6.1.a GDPR)
• Applicable regulations: GDPR (EU) and Law 25.326 (Argentina)

4.2 Consent Characteristics

• Freely given: Without pressure or negative consequences
• Specific: For each clearly defined purpose
• Informed: With clear and complete information
• Unambiguous: Through clear affirmative action
• Withdrawable: You can withdraw consent at any time

4.3 Your Rights

• Right of access: Know what cookies we use
• Right to rectification: Correct incorrect information
• Right to erasure: Delete cookies (except technical ones)
• Right to object: Object to the use of advertising cookies
• Right to restriction: Limit processing
• Right to data portability: Obtain your data in structured format

To exercise your rights:

• Email: cookies@sprachzentrum.com.ar
• Phone: +54 9 3546 53 2993

5. Third-Party Cookies

5.1 Google Analytics (Google LLC)

• Purpose: Web traffic measurement and analysis
• Data collected: Browsing behavior, pages visited, time spent
• Transfer: United States (adequacy decision)
• Privacy policy: https://policies.google.com/privacy
• Opt-out: https://tools.google.com/dlpage/gaoptout

5.2 Facebook Pixel (Meta Platforms)

• Purpose: Targeted advertising and remarketing
• Data collected: Conversion events, pages visited, interactions
• Transfer: United States (standard contractual clauses)
• Privacy policy: https://www.facebook.com/privacy/explanation
• Opt-out: https://www.facebook.com/ads/preferences/

5.3 Moodle (Educational Platform)

• Purpose: Course management and academic tracking
• Data collected: Educational progress, activities performed, grades
• Server: Own (Argentina)
• Legal basis: Educational contract execution

5.4 Adobe Connect (Adobe Inc.)

• Purpose: Real-time virtual classes
• Data collected: Class attendance, participation, recordings
• Transfer: United States (standard contractual clauses)
• Privacy policy: https://www.adobe.com/privacy/policy.html

6. Security and Retention

6.1 Security Measures

• Encryption: HTTPS connections to protect data in transit
• Limited access: Only authorized personnel can access cookie data
• Audits: Regular review of cookie use and third parties
• Updates: Security system maintenance

6.2 Retention Periods

• Session cookies: Deleted when browser is closed
• Persistent cookies: According to duration specified in table
• Analytical data: 26 months (Google Analytics standard setting)
• Advertising data: 3 months (Facebook Pixel)

6.3 Data Deletion

• Automatic: According to established periods
• Manual: At user request
• Withdrawal: When consent is withdrawn
• Account closure: Complete deletion when services are canceled

7. International Transfers

7.1 Protection Safeguards

For transfers to countries outside Argentina and the EU:

United States (Google, Facebook, Adobe):

• Standard Contractual Clauses approved by the European Commission
• Adequacy decision for Argentina
• Additional security and privacy certifications

7.2 Your Rights in Transfers

• Information: Right to know to which countries your data is transferred
• Opposition: You can object to specific transfers
• Safeguards: Right to know the safeguards applied
• Recourse: Possibility to file complaints with authorities

8. Minors

8.1 Special Protection

• Under 13 years (Argentina): Parental consent required
• Under 16 years (EU): Parental consent required
• Age verification: Verification process at registration
• Limited cookies: Only essential technical cookies for minors without parental consent

8.2 Parents/Guardians Rights

• Access: View which cookies affect their minor children
• Control: Manage cookie settings for minors
• Deletion: Request deletion of minors' cookies
• Information: Receive clear information about cookie use

9. Updates and Modifications

9.1 Policy Changes

• Notification: 30 days in advance by email and website banner
• Update date: Clearly indicated at the top
• History: Previous versions available upon request
• Renewed consent: For substantial changes requiring new consent

9.2 New Cookies

• Prior information: Before implementing new optional cookies
• Specific consent: For each new purpose
• Transparency: Clear information about purpose and duration

10. Contact and Complaints

10.1 Information and Inquiries

• Specific email: cookies@sprachzentrum.com.ar
• General email: privacy@sprachzentrum.com.ar
• Phone: +54 9 3546 53 2993
• Address: Bulnes 644, C1176ABL Buenos Aires, Argentina
• Business hours: Monday to Friday, 9:00 AM to 6:00 PM (GMT-3)

10.2 Supervisory Authorities

In Argentina:

• AAIP (Agency for Access to Public Information)
• Web: www.argentina.gob.ar/aaip
• Email: datospersonales@aaip.gob.ar
• Phone: 0800-222-AAIP (2247)

In the European Union:

• Data protection authority of your country of residence
• AEPD (Spain): www.aepd.es as main authority

11. Additional Information

11.1 Similar Technologies

This policy also applies to similar technologies such as:

• Web beacons: Tracking pixels in emails
• Local Storage: Browser local storage
• Session Storage: Session storage
• Fingerprinting: Device identification techniques

11.2 Third-Party Links

Our site may contain links to third-party websites that have their own cookie policies. We are not responsible for the privacy practices of these external sites.

11.3 Cookie Use in Emails

We use web beacons in our emails to:

• Measure open and click rates
• Personalize future content
• Improve our communications

You can disable these features by configuring your email client not to load images automatically.

12. Glossary of Terms

• Cookie: Small text file stored on your device
• Tracking pixel: Invisible image that tracks behavior
• Session: Period from when you open until you close the browser
• Third parties: Companies other than Sprachzentrum Buenos Aires Online
• Opt-out: Process to exclude yourself from tracking
• Local Storage: Persistent storage in your browser
• GDPR: General Data Protection Regulation - EU
• Consent: Free and informed authorization to use cookies

Compliance Statement

This Cookie Policy complies with:

• GDPR (General Data Protection Regulation) - EU
• Law 25.326 on Personal Data Protection - Argentina
• ePrivacy Directive (2002/58/EC) - EU
• Law 27.078 on Information and Communications Technologies - Argentina

This Cookie Policy becomes effective upon publication and is regularly updated to reflect changes in our practices and applicable regulations.

Last revision date: June 2025